Shifting Paradigms: Idiosyncratic Social Existence

There are two modes of human social existence, normative and eccentric. These two categories of social behavior are exhaustive and mutually exclusive. There are no others.
The excessive influence of mass industrialism on social organization has led the bulk of humanity into a normative existence, the factory whistle, the same television program, date and time, the same movies, the same week, and the same bestselling books all generating norms of thought, language, and perception. Eccentric social behavior has been left to outliers whose outsider status has led to valuable science, philosophy, and art. This is changing. This grand cultural monolith of normative values is eroding into what I call personal psychological spaces that necessarily generate eccentric social behavior in the pursuit of idiosyncratic social existence. Eccentricity is becoming the norm.
The culprit in this normative cultural decay is consumerism. It is no surprise that the leading critics of this economic orientation of consumption are neoMarxists, the philosophy of the masses. As niche production and niche marketing have come into play, technology has kept pace, gadgets tied to product ecosystems such as the Amazon Fire, functioning as a vending machine or jukebox depending on the product, filter bubbles made possible by the internet, and a renaissance of indie publishing, books and blogs done digitally.
It is the role of philosophy in normative social existence to define the thinkable, appropriate cognitive patterns, catalog reliable perceptions under specific paradigms (science), and provide rigorous language for the communication of ideas. It is essential to the practice of philosophy that one says this, this way, because to say something in other words is to say something else. If one doesn't understand the language specific to an idea, one doesn't understand the idea. The term currently used is theory laden.
The role of philosophy in eccentric social systems such as exist in individualistic attempts at social behavior, idiosyncratic social existence, is essentially different. It is to provide paradigms and rules that may be shared by individuals in their specific circumstance or psychological space. Without such common ground, those psychological spaces are significantly incommensurable and communication rudimentary and trivial. It is the essence of eccentric social existence to master paradigms and rules in order to say this (idea) about that (perception) in an intelligible manner.
As consumerism erodes the mass monolith, the importance of paradigms, and not one True paradigm but rather a repertoire of paradigms and theory laden terms, will be increasingly apparent. It is the proper place of philosophy to systematically address that need.
Do Well and Be Well.