Sunday, May 15, 2011

American Postmodernism and the Consumerism Ethic

Consumerism is a household god in America and increasingly the world, the more money you spend the more money you have to spend. It's a simple ethic. However, like the economics of Keynes, it only operates in certain phases of the economic cycle. If you throw money at a recession, it improves. If you throw money at an innovation cycle, a rolling recession, it lasts longer and cuts deeper.
This is the conundrum facing postmodernism everywhere but especially in America. We are not doctrinaire and we are not socialist and we have clearly reached the limits of the transfer of wealth that drives Keynes, postindustrialism, and consumerism. We are pragmatists and we are, economically, at our wit's end as to what to do next.
I have no answer. The answer fairly clearly lies in Game Theory and Schumpeter but the one is embryonic and Schumpeter is at least two different people, Mark I and Mark II. That leaves us with a trial and error best guess problem solving process. We will undoubtedly make huge mistakes and pay huge prices. That is not an unusual scenario in the American dynamic. We must be as humane as possible. We are all a lost paycheck or a bad investment away from needing some comfort.
Be well and do good.

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